Search Engines At present your website is not found on the first 3 pages of Google. This can be rectified by a Search Engine Optimization (SEO) campaign. Such a campaign will focus on specific KEYWORDS. The keywords are provided [...]]]> ?The purpose of this document is to outline possible Internet Marketing strategies with a view to increase traffic to http://divinetours.co.za.

Search Engines
At present your website is not found on the first 3 pages of Google. This can be rectified by a Search Engine Optimization (SEO) campaign. Such a campaign will focus on specific KEYWORDS.
The keywords are provided by researching the terms people are using to find your services such as “Hiking Cederberg”.
SEO is a process by which we convince the internet that your website is relevant, user friendly and provides a good experience for the user. In a nutshell, this is how one achieves page one positions.
Social Networking
Social networking sites such as Facebook have become a very important part of Internet Marketing. Spreading the word about good services and best deals becomes viral. This is when friends of friends see posted information and pass this info onto their friends.
Viral Marketing with social sites does not work for every product however it can be a powerful medium.
Website Structure:
Website structure is very important in SEO. As mentioned in the Search Engines section above, we need to show the internet that the site is relevant and of good structure.
This is called “on page SEO”. The website is tailored to specific keywords. Content is written to focus once again on these specific keywords. Pages names, images etc. all follow this structure.

SEO-Edge provides the full spectrum of Internet Marketing services as well as website builds and content re-writes.

We would be happy to go into more detail with regards to our services and give you a breakdown

Keywords Local Search Volume: August “foam suppliers” 480 “packaging manufacturers” 480 “foam manufacturers” 260 “polystyrene foam” 260 “polystyrene packaging” 260 “polystyrene suppliers” 210 “foam board” 140 “plastic packaging manufacturers” 140

As you can see there are a few keywords or areas one could target with a SEO campaign.

Although the monthly search volumes are low the competition [...]]]> Bellow left is a brief list of what South Africa is searching for with regards to your services Monthly.

Keywords Local Search Volume: August
“foam suppliers” 480
“packaging manufacturers” 480
“foam manufacturers” 260
“polystyrene foam” 260
“polystyrene packaging” 260
“polystyrene suppliers” 210
“foam board” 140
“plastic packaging manufacturers” 140

As you can see there are a few keywords or areas one could target with a SEO campaign.

Although the monthly search volumes are low the competition for these terms is also low.
Therefore one would expect a high 1st page ranking fearly quickly.
It is also worth mentioning that the above terms are very “product specific”. You will find that people who search for these terms are generaly buyers in need of your products.

It is vital to have the correct content and site layout. The keywords you choose to target must be mentioned in your content, page URLs, page titles and site description.
We would need to add keywords to your description and title tags.

Prices are very much dependant on budget, how many terms/keywords you whish to target and the intensity of the campaign.

Payment structure is as follows:

Once off keyword research and site edit ****

Monthly analytics and hits reporting Free

Monthly SEO campaign – targeting 4 keywords/terms ****

For the proposed budget we would write one article per month. The article topic will focus predominantly on one specific service or keyword, rotating the 4 as we go. This article then gets posted to directories and various blog platforms thus creating backlinks. We also use RSS and social bookmarking strategies to generate backlinks every month. This helps as ideally we would want to target all keywords on a monthly basis.

Please feel free to ask any questions about the strategies we use.

1 Keywords These are a list of search terms and are what you would like people to find your site with. ‘auditing’ is a good example. Remember this is the direction of your campaign and [...]]]> Firstly I would like to let you in on a few things that make a site do well on search engines like Google.

1 Keywords These are a list of search terms and are what you would like people to find your site with. ‘auditing’ is a good example. Remember this is the direction of your campaign and these terms or keywords must be chosen according to market analysis.

2 Content What you say and how you talk about your services on your site is very important. Accurate copy writing of content on your site is key t your success.

3 Backlinks The more sites that link to your site the better. Search engines such as Google will begin to see that you are an authority in your niche.

I have analysed your site and the details are as follow.

Keywords on site 4
Backlinks with Google 0
Pages on website 4060

Bellow is a brief list of what South Africa is searching for with regards to your services over a one month period.

Keywords Local Search Volume: April
risk management 22000
auditing 18100
supply chain management 12100
outsourcing 12100
business process 5400

As you can see above there are a few keywords we could target in a Search Engine Optimization (SEO) campaign. Remember it is not enough to merely add keywords to your site. There are many strategies involved that optimize your chosen keywords and get you ranking well.
I understand that you have in-house SEO promoting your site. The task of good SEO is ever changing and varying strategies are required to target traffic successfully.

Below is a brief list of what South Africa is searching for with regards to your services monthly. As you can see there are a few keywords or areas one could target with an Internet Marketing campaign.

Keywords Local Search [...]]]> The intention of this analysis is to give you an idea of how your site is performing on the internet.

Below is a brief list of what South Africa is searching for with regards to your services monthly.
As you can see there are a few keywords or areas one could target with an Internet Marketing campaign.

Keywords Local Search Volume: April
immigration 60500
citizenship 12100
work permit 8100
immigration south africa 6600
holiday visa 2400
uk immigration 2400
immigration service 1900

For Search Engines:
1. Google has indexed 22 pages of your website and given the site a page rank of 1/10.
2. Your website has no backlinks at this time. Backlinks are links pointing to your website from other websites. These are very important.

Website Structure:
1. Your website is built using a Microsoft Application, possibly FrontPage. Some of the coding and structure used is not the very best for Search Engines.
Remember, a search engine such as Google will send “spiders” to your website to scan for keywords and content. The easier you make it for them to find everything then the better you will rank.
2. Your content is good. Terms and keywords are mentioned across all pages and there is a fair amount of text on the site.

Suggestions:
1. Begin a Search Engine Optimization campaign to increase awareness of your website.
2. Re-word some of your content to be more specific to what you niche is searching for.
3. Website structure needs a re-work. We recommend a new website built with HTML or .PHP

Below is a brief list of what South Africa is searching for with regards to your services monthly. As you can see there are a few keywords or areas one could target with an Internet Marketing campaign.

Keyword Local Monthly [...]]]> ?The intention of this analysis is to give you an idea of how your site is performing on the internet.

Below is a brief list of what South Africa is searching for with regards to your services monthly.
As you can see there are a few keywords or areas one could target with an Internet Marketing campaign.

Keyword Local Monthly Searches
accounting 550000
auditing 40500
tax services 14800
auditors 9900
accounting firms 4400
accounting services 2400
tax consultants 1300
tax consultant 1300
payroll services 1000

For Search Engines:
1. Google has indexed 29 pages of your website and given the site a page rank of 1/10.
2. Your website has no backlinks at this time. Backlinks are links pointing to your website from other websites. These are very important.

Website Structure:
1. Your is built using Frames. This is one page, your home page, built with two or three other pages and arranged using a frame setup. Frames were widely used for simplicity and ease of build however search engines seem not to index and rank these websites well because the content and structure does not run from “top to bottom” as perhaps a .PHP or HTML site would.
Remember, a search engine such as Google will send “spiders” to your website to scan for keywords and content. The easier you make it for them to find everything then the better you will rank.
2. Your content is good. Terms and keywords are mentioned across all pages and there is a fair amount of text on the site.

Suggestions: In order of importance.
1. Begin a Search Engine Optimization campaign to increase awareness of your website.
2. Re-word some of your content to be more specific to what you niche is searching for.
3. Consider rebuilding your website using .PHP or at the very least removing the frames.

• Services would focus on generating 1st page positions on Google and other search engines for targeted keywords. • A total of 15 keywords will be chosen for the 3 websites.

Google Adwords Management

• The Management and analysis of campaigns would be focused on getting correct targeted traffic and reduce Pay Per Clicks by increasing Vegas Nights Quality Score with [...]]]> Organic SEO

• Services would focus on generating 1st page positions on Google and other search engines for targeted keywords.
• A total of 15 keywords will be chosen for the 3 websites.

Google Adwords Management

• The Management and analysis of campaigns would be focused on getting correct targeted traffic and reduce Pay Per Clicks by increasing Vegas Nights Quality Score with Google.
• We suggest reducing the number of targeted keywords in the campaigns and do focused research on the type of traffic required. This research will be an on-going effort.

Facebook Page and Campaign Management

• Create/Manage targeted ads with-in Facebook.
• Create/Manage a Facebook page for Vegas Nights adding users and spreading the services via Viral Marketing. On-line brand awareness is the focus here.

Websites

• The three websites for Vegas Nights will be hosted on our web server.
• Email accounts will be managed and hosting on same web server.
• Changes will be made to the websites content and structure as required for Google Quality Score and better SEO. These tweaks are generally on-going and go hand in hand with keyword research.

Cost for services out-lined above

• The cost of SEO services are based very much on your budget and how intense you wish the campaigns to be.
• The costs out-lined below are what we feel is required to be successful with a SEO campaign and to manage Google and Facebook ads effectively.

SEO Services for 3 websites
Facebook, Google Management and hosting
On-going changes to websites as requested by client free – within reason.

SEO and Internet Marketing is the process by which one [...]]]> SEO or Search Engine Optimization is an integral part of any online advertising or marketing strategy. Simply put, if you are not found in the Search Engines for terms that your market is searching for then your website is not fulfilling it’s potential.

SEO and Internet Marketing is the process by which one increases the volume of quality traffic to your website from Search Engines and other websites naturally or organically. The higher up a site appears in search engines such as Google, typically the more visitors it will receive.

It takes time to increase your site’s popularity on the internet and the procedure is one of sustained effort and a consistent strategy. Over time with SEO and Internet Marketing we will show the Search Engines that your site is indeed an authority and worthy of visits.

See how SEOedge can help you and apply for our Free Website Analysis.

Duration [...]]]> from http://www.seobook.com Seo Book.com’s Aaron Wall explains how PR can be used to boost a company’s rankings and search engine optimization results.

Duration : 0:9:26

Duration [...]]]> Learn how to propel your web site to the top of the search engines using this amazing free link building method. This has been working for years and will continue to do so. Give the search engines what they want to find.

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Discover the #1 FATAL mistake most online entrepreneurs make when first starting out… And how YOU can avoid it!

Duration [...]]]> http://www.marketingtips.com/reality-101/t/825916

Discover the #1 FATAL mistake
most online entrepreneurs make
when first starting out…
And how YOU can avoid it!

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