Firstly I would like to let you in on a few things that make a site do well on search engines like Google.
1 Keywords These are a list of search terms and are what you would like people to find your site with. ‘auditing’ is a good example. Remember this is the direction of your campaign and these terms or keywords must be chosen according to market analysis.
2 Content What you say and how you talk about your services on your site is very important. Accurate copy writing of content on your site is key t your success.
3 Backlinks The more sites that link to your site the better. Search engines such as Google will begin to see that you are an authority in your niche.
I have analysed your site and the details are as follow.
Keywords on site 4
Backlinks with Google 0
Pages on website 4060
Bellow is a brief list of what South Africa is searching for with regards to your services over a one month period.
Keywords Local Search Volume: April
risk management 22000
auditing 18100
supply chain management 12100
outsourcing 12100
business process 5400
As you can see above there are a few keywords we could target in a Search Engine Optimization (SEO) campaign. Remember it is not enough to merely add keywords to your site. There are many strategies involved that optimize your chosen keywords and get you ranking well.
I understand that you have in-house SEO promoting your site. The task of good SEO is ever changing and varying strategies are required to target traffic successfully.
The intention of this analysis is to give you an idea of how your site is performing on the internet.
Below is a brief list of what South Africa is searching for with regards to your services monthly.
As you can see there are a few keywords or areas one could target with an Internet Marketing campaign.
Keywords Local Search Volume: April
immigration 60500
citizenship 12100
work permit 8100
immigration south africa 6600
holiday visa 2400
uk immigration 2400
immigration service 1900
For Search Engines:
1. Google has indexed 22 pages of your website and given the site a page rank of 1/10.
2. Your website has no backlinks at this time. Backlinks are links pointing to your website from other websites. These are very important.
Website Structure:
1. Your website is built using a Microsoft Application, possibly FrontPage. Some of the coding and structure used is not the very best for Search Engines.
Remember, a search engine such as Google will send “spiders” to your website to scan for keywords and content. The easier you make it for them to find everything then the better you will rank.
2. Your content is good. Terms and keywords are mentioned across all pages and there is a fair amount of text on the site.
Suggestions:
1. Begin a Search Engine Optimization campaign to increase awareness of your website.
2. Re-word some of your content to be more specific to what you niche is searching for.
3. Website structure needs a re-work. We recommend a new website built with HTML or .PHP
?The intention of this analysis is to give you an idea of how your site is performing on the internet.
Below is a brief list of what South Africa is searching for with regards to your services monthly.
As you can see there are a few keywords or areas one could target with an Internet Marketing campaign.
Keyword Local Monthly Searches
accounting 550000
auditing 40500
tax services 14800
auditors 9900
accounting firms 4400
accounting services 2400
tax consultants 1300
tax consultant 1300
payroll services 1000
For Search Engines:
1. Google has indexed 29 pages of your website and given the site a page rank of 1/10.
2. Your website has no backlinks at this time. Backlinks are links pointing to your website from other websites. These are very important.
Website Structure:
1. Your is built using Frames. This is one page, your home page, built with two or three other pages and arranged using a frame setup. Frames were widely used for simplicity and ease of build however search engines seem not to index and rank these websites well because the content and structure does not run from “top to bottom” as perhaps a .PHP or HTML site would.
Remember, a search engine such as Google will send “spiders” to your website to scan for keywords and content. The easier you make it for them to find everything then the better you will rank.
2. Your content is good. Terms and keywords are mentioned across all pages and there is a fair amount of text on the site.
Suggestions: In order of importance.
1. Begin a Search Engine Optimization campaign to increase awareness of your website.
2. Re-word some of your content to be more specific to what you niche is searching for.
3. Consider rebuilding your website using .PHP or at the very least removing the frames.
SEO or Search Engine Optimization is an integral part of any online advertising or marketing strategy. Simply put, if you are not found in the Search Engines for terms that your market is searching for then your website is not fulfilling it’s potential.
SEO and Internet Marketing is the process by which one increases the volume of quality traffic to your website from Search Engines and other websites naturally or organically. The higher up a site appears in search engines such as Google, typically the more visitors it will receive.
It takes time to increase your site’s popularity on the internet and the procedure is one of sustained effort and a consistent strategy. Over time with SEO and Internet Marketing we will show the Search Engines that your site is indeed an authority and worthy of visits.
See how SEOedge can help you and apply for our Free Website Analysis.
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